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My story

I'm Julia Casey, a communications specialist who tackles cause-related challenges to help nonprofits raise their profile and fulfill their missions.

 

I focus on shaping audience beliefs and behaviors through integrated communications to help social good organizations strengthen relationships with their customers, employees, donors and communities. 

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I have a marketing and communications background in insurance, financial services, higher education and more recently nonprofits, which I bring to each conversation and challenge. â€‹

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So now you know a bit about me, please reach out if you are a 501(c) 3 organization in need of a communications consult, have a story to tell or a specific project to discuss. 

Services

My approach is to understand and distill your nonprofit's unique qualities into a tailored communication strategy and/or specific creative outputs.

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Communication Strategy

Synthesizing your nonprofit's strengths and communication needs into customized solutions that create the desired awareness and perceptions.

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Content Development

Content tailored to your needs including: enews/blog writing, brochures, social media, video content & editing or presentations.

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Feedback & Tracking

From traditional surveys to website analytics, I can help you get a read on audience perceptions to help create more impactful communications. 

LinkedIn Series: AI's Potential for Nonprofits

Artificial Intelligence (AI) is creating big waves in multiple fields, including communications. During the Summer of 2024, I experimented with various AI tools to understand what it can do, with a specific interest in its application for nonprofit organizations. I researched and wrote a three-part LinkedIn Series with the aspiration to provide nonprofit leaders and funders a jump start to use AI for their mission-critical work.

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1

AI Policy for Nonprofits

As more individuals and organizations discover AI's potential, nonprofits have much to gain and consider to ensure safe and ethical AI implementation.

2

How Nonprofits Can Manage Donors with AI

People give to nonprofits for a host of reasons, especially a deep belief in an organization's mission. Being donor-centric shifts the focus from raising dollars to building relationships, and AI can help to do this with greater precision.

3

Accelerating Nonprofit Communications with AI

All nonprofits generate fundraising appeals and a website, so this week's AI focus is experimenting with text and supporting images for two very real potential scenarios: a fundraising appeal letter and a website story. 

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Quest Leadership

Building leadership muscles is an ongoing endeavor so in 2021 I took part in a community-based team building initiative through Leadership Greater Hartford. ​

 

During this three-month program we gathered, discussed and practiced leadership styles.  Here we are after our closing presentation held at the Chrysalis Center in Hartford, Connecticut. 

CONTACT ME

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