Building Community Brands
Over time my focus has evolved toward community based branding in the form of creating a range of online and print materials that work cohesively to define a nonprofit.
Promotional Materials
Creating visually appealing materials that inform and create an on-brand impression:
Digital Content
The written samples appeared in websites and social media, developed by me or staff writers. Hover below to read each story:
The Beauty of Elizabeth Park
Why Improv Is For You
Strolling Through Elizabeth Park
Communication Strategy
The basis for clear communication is understanding the organization's goals, strategy, audiences and current vs desired perceptions/actions.
Quinnipiac's medical school journey was developed to highlight the primary information channels students need to identify, select and complete four years of medical school. The value proposition below highlights Frank H. Netter's main selling points.
Social Media
An analysis and recommended approach for a community-based healthcare provider. Developed as part of the online program for my MS in Interactive Media & Communications.
A social media summary
A social media summary