Hello
I focus on shaping audience beliefs and behaviors through marketing communications to help social good organizations strengthen relationships with their customers, employees, donors and communities.
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My approach is to understand and distill an organization's special sauce into communication strategy and/or specific creative outputs through a creative team or producing materials myself.
My Story
Hi, I'm Julia Casey. I bring more than twenty-five years of experience in a diverse range of marketing communications roles within insurance and financial services, higher education and nonprofits.
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Whether working with large or small organizations, I appeal to the information needs and motivations of the customer, whether that is an end-user, intermediary, donor, employee or business decision maker. You will see in my Portfolio a few categories of work including online content, video production/editing as well as communication strategy.​
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My more recent experience includes three years in higher education at Quinnipiac University where I worked with a creative team to bring to life school-based digital marketing content including social media, video and website messaging. More recently I worked as a communicator for a human services nonprofit dedicated to the rehabilitation and advocacy of people in Connecticut who are in the criminal justice system.
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I am currently pursuing an online Masters in Interactive Media & Communications from Quinnipiac University. My aim is to complete this by Summer 2025.
So now you know a bit about me, please reach out if you are in need of a marketing communications consultation or have a project to discuss.
Services
Content Development
Communication Strategy
Qualitative Research
Comm. Measurement
Writing articles, brochures, presentations, social media, web copy. Capturing and editing videos (not drones). Writing creative briefs and managing content developed by Creative Services departments.
Gathering and distilling organizational needs, goals and its vision to create a marketing communications strategy that moves the needle.
Gather opinions and feedback from target audiences to feed into key messages and channel choices through focus groups and one-on-one feedback.
This looks at how are we doing by identifying and tracking indicators of success. This may take the form of an online survey, google analytics or social media measures. It's often the thing that falls by the wayside.